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Program Structure

Understanding Digital Marketing
Introduced

  1. Introduction to Digital Marketing

  2. Traditional vs. Digital Marketing

  3. Benefits and Scope of Digital Marketing

  4. Key Digital Marketing Channels

  5. Buyer’s Journey & Marketing Funnel

  6. Current Trends & Future of Digital Marketing

Design Theory & Structure
Expanded

  1. Principles of Design (Contrast, Repetition, Alignment, Proximity)

  2. Color Theory & Typography

  3. User Experience (UX) Fundamentals

  4. UI Design Basics

  5. Design Tools Overview (Canva, Figma, Adobe XD)

  6. Designing for Web vs. Mobile

Blogging & Content Marketing
Expanded

  1. What is Content Marketing?

  2. Blog Setup and Platforms (WordPress, Medium)

  3. Content Strategy & Planning

  4. Keyword Research for Blogging

  5. Writing SEO-Friendly Content

  6. Content Promotion Techniques

  7. Guest Blogging & Outreach

Email Marketing & Tools
Expanded
  1. Introduction to Email Marketing
  2. Building an Email List
  3. Creating Effective Email Campaigns
  4. A/B Testing and Personalization
  5. Email Automation Tools (Mailchimp, ConvertKit, etc.)
  6. Email Deliverability & Metrics
Website Planning and Structure
Expanded

  1. Domain and Hosting Basics

  2. Purpose and Goals of a Website

  3. Website Architecture & Sitemap

  4. Choosing a CMS (WordPress, Wix, etc.)

  5. Responsive Design Principles

  6. Legal Pages & Security Essentials

SEO (On-Page & Off-Page)
Expanded

  1. On-Page SEO

    • Keyword Research and Placement

    • Meta Tags Optimization

    • URL Structure & Internal Linking

    • Image Optimization & Schema Markup

    Off-Page SEO

    • Backlink Strategies

    • Guest Posting & Influencer Outreach

    • Local SEO and Citations

    • Social Bookmarking & Forums

Social Media Marketing
Expanded
  1. Introduction to SMM
  2. Platform Strategies (Facebook, Instagram, LinkedIn, X/Twitter, Pinterest)
  3. Content Calendar & Post Types
  4. Social Media Ads Overview
  5. Influencer Marketing
  6. Analytics & Reporting
E-Commerce Marketing
Expanded

  1. Setting Up an E-Commerce Store

  2. Product Page Optimization

  3. Sales Funnels for E-Commerce

  4. Email Retargeting for Abandoned Carts

  5. Marketplace Marketing (Amazon, Flipkart)

  6. Analytics & Conversion Tracking

Lead Generation
Expanded

  1. Understanding the Lead Funnel

  2. Creating Lead Magnets

  3. Landing Page Optimization

  4. Using Forms & CTAs

  5. Lead Scoring and Segmentation

  6. Tools for Lead Management (CRM overview)

Freelancing Projects Acquisition
Expanded

  1. Freelancing Platforms Overview (Upwork, Fiverr, Freelancer)

  2. Profile Optimization

  3. Writing Winning Proposals

  4. Portfolio & Case Studies

  5. Client Communication & Project Management

  6. Pricing Strategies

Mobile Marketing
Expanded

  1. Mobile Marketing Channels (SMS, Push Notifications, In-App Ads)

  2. Mobile-Friendly Website Practices

  3. App Store Optimization (ASO)

  4. Geo-targeting & Personalization

  5. Mobile Analytics

  6. Tools for Mobile Campaigns

Google AdWords
Expanded

  1. Introduction to Google Ads

  2. Search Ads vs. Display Ads

  3. Creating Effective Ad Campaigns

  4. Keyword Planner & Bidding Strategies

  5. Ad Extensions & A/B Testing

  6. Campaign Optimization & Metrics

Google Analytics
Expanded

  1. Setting Up Google Analytics

  2. Understanding Key Metrics

  3. Audience, Acquisition, and Behavior Reports

  4. Goals & Conversions Setup

  5. UTM Parameters & Campaign Tracking

  6. Google Tag Manager Overview

Online Reputation Management
Expanded

  1. What is ORM?

  2. Monitoring Your Brand Online

  3. Handling Negative Reviews

  4. Building Positive Brand Image

  5. ORM Tools (Google Alerts, Brand24)

  6. Crisis Management

Funnel Marketing & Tools
Expanded

  1. What is a Marketing Funnel?

  2. TOFU, MOFU, BOFU Strategies

  3. Tools to Build Funnels (ClickFunnels, Systeme.io, etc.)

  4. Email Sequences & Automation

  5. Funnel Optimization Techniques

  6. Case Studies

Affiliate Marketing
Expanded

  1. Basics of Affiliate Marketing

  2. How to Choose a Niche & Products

  3. Joining Affiliate Programs (Amazon, ShareASale, etc.)

  4. Promoting Affiliate Links

  5. Building an Affiliate Website

  6. Tracking & Compliance

Video Marketing
Expanded

  1. Importance of Video in Marketing

  2. Platforms for Video Marketing (YouTube, Instagram, TikTok)

  3. Scripting & Storyboarding

  4. Video Creation Tools (InVideo, Canva, Adobe Premiere)

  5. YouTube SEO

  6. Live Streaming Basics

Candidates can call us at 9310111133 or 9310111144 for submitting applications or fill up the form below .
FORM
Once a candidate provides the required details, an admission counsellor will reach out to them to assist with the application process

“Excellence is not a singular act but a habit. You are what you do repeatedly”
With this belief, a set of guidelines in the form of rules and regulations are framed for the students, which are followed by them religiously and adopted as their way of life.
1. All students must come to the classes on time. The latecomers may not be allowed to enter the premises.
2. Entry without I-Card is strictly prohibited.
3. Eatables/Tea/Coffee is strictly prohibited inside the classrooms.
4. Care must be taken of the College property
5. It is not advisable to bring to college valuable articles like expensive articles.
6. Any kind of gathering/celebration in the classroom or anywhere on the campus is not allowed.
7. Use of Alcohol, Vapes, Smoking, Tobacco is strictly Prohibited in the campus.
8. The College reserves the right to terminate any student whose conduct with respect to rules and performance is unsatisfactory.
Please note that noncompliance with the college rules shall lead to consequences which may also include dismissal from the course and college.

1. Practical/Viva exam will be conducted post completion of the programme. Only Eligible students who comply with all internal assignments, projects, and complete fees payment will be allowed to appear for the exam.
2. On satisfying all criteria stipulated by the college, successful students will be awarded their respective programme certificate by the University.

1. Students will get Assignments/ Projects for completion
2. Students will be given with necessary tools links/certification links during the progress of the topic.
3. Book will be provided to students at launch of the programme for self-study.

1) If a Candidate withdraws soon before/after the commencement of Programme, which shall not exceed a week after the commencement of the programme, then such candidate should submit an application in writing to the respective Coordinator of the Programme for which they must obtain an acknowledgement. Upon acknowledgement, the Institute will refund all the refundable deposits, wherever applicable, after deducting the processing fee which shall not exceed Rs 1,000 /- ( One Thousand Only ).

2) Beyond a week no refund would be entertained.

3) The I- card and Study material needs to be returned in case of Refund .

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