Digital Marketing Professional Course

Advancing Knowledge. Transforming Lives.

    Programme Overview

    This course aimed at creating highly competent and professional workforce for the small-medium sized business and startups, accurate targeting of prospective customer and excellent analytical reporting.
    programme overview
    Get certified by HANSRAJ: Upon completing the course, earn a Certificate of Completion from HANSRAJ – the NAAC A+ Premier Grade Institution.

    Training imparted by eminent experts from industrial experts: Our instruction panel consists of a mix of renowned industry leaders in the same domain and accomplished subject matter experts, who not only co-develop the program with us but also monitor the students.

    Detailed modules along with latest E-Certifications and tools: Our aim is to nurture sharp minds with the latest industry practices and cutting-edge curriculum. Each program is delivered using industry-relevant content, real industry case studies and project work and internships.

    Live Project & Interactive Classes: The training is valuable as it is built around the context of work, enabling them to learn by working and observing.

    Duration: 6 months certification course

    Fees: Rs 68,000 (paid in two instalments)

    Why Digital Marketing?

    why_digital_marketing

    The rapid growth of Digital Marketing industry is a direct consequence of the global phenomenon that is the internet and effectiveness of digital marketing channels in generating revenues and Compared to traditional methods of advertising, Digital Marketing offers:

  • Realistic Costs (Important for Startups and SME’s)
  • Accurate Targeting of Prospective Customers
  • Excellent Analytical Reporting
  • Who is this Program for?
    Freshers, Traditional Marketers, Entrepreneurs, Brand Communication Manager, Sales Professionals.

    Career Choices

    career_choices

    After Certification, the students can choose to start their career in different capabilities:

    • Digital Marketing Strategist
    • Digital Marketing Executive
    • SEO Analyst
    • Social Media Specialist
    • Google Ad words Specialist
    • Email Marketing Specialist
    • Web Analyst
    • Online Reputation

    The Students can also choose to adapt specialized roles:

    • Professional Blogger
    • Freelancer
    • Affiliate Marketing and Ad sense
    • Own agency
    • YouTuber

    Life @ Hansraj College

    As the stream of talents flows from this College to the world, join us to create and discover a new world!!
    • The College was founded by the D.A.V. College Managing Committee, a pioneer in the field of education with 700 institutions and one of the largest constituent Colleges of Delhi University.
    • The college has been ranked A+ by NAAC with a score of 3.62 (out of 4) and ranked 9th in NIRF.
    • The College has completed 67 years in the realm of imparting higher education.
    • The College today enjoys a reputation for outstanding performance in academics, sports, and extra-curricular activities.
    • The college has produced numerous dignitaries’ scholars, intellectuals, and sportspersons who served different domains not only in our own country but even at international levels.
    • Over the years, the College has built up an impressive infrastructure.

    Programme Structure

    1. Understanding Digital Marketing.
    2. Design Theory & Structure
    3. Blogging
    4. Content Writing and Marketing
    5. Email Marketing & Tools
    6. Website Planning and Structure
    7. SEO (Search Engine Optimization)
      • On Page & Off Page SEO
      • Title and Meta Tags
      • Keyword Planner
      • SEO Audit
    1. Social Media Marketing
      • Using various social media platforms
      • Facebook Marketing and Adwords
      • LinkedIn Marketing
      • Instagram Marketing
      • Pinterest Marketing
      • Youtube Marketing
      • Twitter Marketing
    2. Mobile Marketing
    3. Google Adwords
    1. Google Analytics
    2. Online Reputation Management
    3. Funnel Marketing & Tools
    4. Digital Ad Sales Concepts (CPM/CPC/CPL)
    5. Affiliate Marketing
    6. E-Commerce Marketing
    7. Lead Generation
    8. How to Grab Freelancing Projects
    9. Video Marketing
    10. Live Project / Practical
    11. Useful Tools & Links
    12. Internet Marketing Strategy
    Load More

    Message from Principal Hansraj College

    principal_message

    Greetings from the Principal of Hansraj College! As a premier institution of higher education, Hansraj College offers its students a unique blend of modern education anchored in hallowed Vedic values. The college is guided in its mission of combining the best of tradition and modernity by the vision of Mahatma Hans Raj.
    With the Fourth Industrial revolution approaching by 2022,600 million people will be in working age bracket, but the current situation is- India has least skilled manpower of only 3.5%.As a result, maximum effort has to be diverted in skilling the youth and that’s the very reason that the Hansraj college along with Knowledge partner Apar India group of Institutions is introducing job oriented Digital Marketing Certification program. Apar India Group of Institutions has been working in Vocational and Skill Development field from more than 2 decades and has trained more than 40,000 students till now and they are working with reputed organizations.
    Digital Marketing has been the buzzword in the Indian job market. This industry is expected to generate more than 20 lakh jobs by the end of the year 2020.Hence the future of career in this industry definitely looks promising.

    Our Notable Allumni

    Frequently Asked Questions

    Candidates can call us at 9310111133 or 9310111144 for submitting applications. Once a candidate provides the required details, an admission counsellor will reach out to them to assist with the application process.

    “Excellence is not a singular act but a habit. You are what you do repeatedly”

    With this belief, a set of guidelines in the form of rules and regulations are framed for the students, which are followed by them religiously and adopted as their way of life. These guidelines act as the refining fires helping the students to emerge as confident, promising and polished individuals.

    1. All students must come to the classes on time. The latecomers may not be allowed to enter the premises.
    2. Entry without I-Card is strictly prohibited.
    3. Eatables/Tea/Coffee is strictly prohibited inside the classrooms.
    4. Students will not litter in (or outside) the Campus.
    5. College parking is not allowed for students.
    6. Care must be taken of the College property and no one is allowed to scratch or spoil the tables and chairs or damage any college furniture, write or draw anything on the walls, or in any way damage any article belonging to others. Damage done even by accident or mistake should be reported immediately to the Coordinator as it will invite stern action immediately.
    7. Students should be very polite wherever they go. Use of abusive language/passing filthy or vulgar comments will invite stern action immediately.
    8. It is not advisable to bring to college valuable articles like expensive articles. In case of any loss, the college will not be responsible.
    9. Any kind of gathering/celebration in the classroom or anywhere on the campus is not allowed.
    10. The College reserves the right to terminate any student whose conduct with respect to rules and performance is unsatisfactory.

    Please note that noncompliance with the college rules shall lead to consequences which may also include dismissal from the course and college.

    1) If a student/candidate withdraws the admission before the commencement of the programme, the entire fee collected from the student/candidate shall be refunded to the student after deducting the processing fee which shall not exceed Rs 1,000 /- ( One Thousand Only ).

    2) If a student/Candidate withdraws soon after the commencement of Programme, which shall not exceed a week after the commencement of the programme, then such student/candidate should submit an application in writing to the respective Coordinator of the Programme for which they must obtain an acknowledgement. Upon acknowledgement, the Institute will refund all the refundable deposits, wherever applicable, after deducting the processing fee which shall not exceed Rs 1,000 /- ( One Thousand Only ).

    3) Beyond a week no refund would be entertained.

    4) Receipt for deposits should be carefully preserved and returned at the time of withdrawing admission from the Institute, for a refund (wherever
    applicable).

    • Theory and Practical/Viva exam will be conducted post completion of the programme. Only Eligible students who comply with all internal assignments, projects, and complete fees payment will be allowed to appear for the exam.
    • On satisfying all criteria stipulated by the college, successful students will be awarded their respective programme certificate by the University.
    1. Students will get Assignments/ Projects for completion
    2. Students will be given with necessary tools links/certification links during the progress of the topic.
    3. Book will be provided to study for theory exam conducted post completion of the course.